Swaptify Privacy Policy
Effective Date: 02/01/2025
Swaptify (“we,” “us,” or “our”) is committed to protecting the privacy of visitors to websites that utilize our hosted website personalization and user experience optimization software product (the “Service”). This Privacy Policy explains how we collect, use, and share information when you use the Service.
Information We Collect:
When a visitor interacts with a website using the Swaptify Service, we collect the visitor’s IP address. This information is used solely for location lookup to facilitate personalized content delivery. We do not collect any other personally identifiable information (PII). Stored IP addresses are not accessible by Swaptify customers or end users.
We also perform conversion tracking to enable our clients to analyze the effectiveness of their content. This tracking data does not include any PII.
How We Use Information:
- IP Address: We use IP addresses to determine the visitor’s general location. This allows our clients to deliver geographically relevant content and personalize the user experience. This location data is not shared with any third parties.
- Conversion Tracking: Conversion tracking data is used to provide our clients with insights into the performance of their personalized content. This data is aggregated and anonymized and does not contain any PII.
Information Sharing:
We do not share any collected information, including IP addresses, with any third parties, except as required by law or to protect our legal rights.
Cookies:
The Swaptify Service utilizes first-party cookies to function. These cookies are essential for the personalization and conversion tracking features. They are set by the website utilizing the Swaptify Service and are only accessible by that website.
Client Responsibilities and “As-Is” Service:
The Swaptify Service is provided “as-is.” Our clients are solely responsible for ensuring their use of the Service complies with all applicable privacy laws and regulations, including but not limited to those related to obtaining user consent for data collection and cookie usage. This includes, but is not limited to, regulations such as GDPR, CCPA, and ePrivacy Directive.
We strongly recommend that our clients:
- Implement Consent Banners: Where required by law, clients must implement appropriate consent banners on their websites to obtain explicit consent from visitors for the use of cookies (including first-party cookies) and the processing of IP addresses for personalization purposes. Consent banners should clearly disclose the use of first-party cookies by Swaptify.
- Provide Opt-Out Mechanisms: Where required by law, clients must provide clear and easily accessible mechanisms for users to opt-out of the Swaptify Service. This should include the ability to block both the Swaptify cookie and prevent the Swaptify API from loading on their browser.
- Consult Legal Counsel: We urge our clients to consult with legal counsel specializing in privacy regulations to ensure their compliance with all applicable laws and regulations in their respective jurisdictions. Swaptify is not responsible for our clients’ compliance with these regulations.
Data Security:
We take reasonable measures to protect the information we collect from unauthorized access, use, or disclosure. However, no data transmission over the Internet is completely secure.
Changes to this Privacy Policy:
We may update this Privacy Policy from time to time. We will post any changes on this page and encourage you to review it periodically.
Contact Us:
If you have any questions about this Privacy Policy, please contact us at:
support@swaptify.com