Explore Swaptify's Current and Future Features.
features and
capabilities
Data-driven personalization with a human touch.
WordPress Classic Editor
Create your content variations without ever leaving WordPress. Use the classic WYSIWYG editor to build your swaps. Swaps can contain HTML, CSS, JS, and shortcodes, which means you can plug in content from page builders such as Elementor (using Templates), WP Bakery, Divi, and more. Visitor types can be tagged right from the content editor, making your personalization setup as easy as copy/paste/tweak.
Swaptify Analytics
Swaptify is build on a content-centric data model, which means your metrics won’t always precisely match Google Analytics. We reset a user session after a conversion event so that we can attribute the influence of swapped content leading up to that conversion. Our analytics tools include visitor types, event tracking, pageviews, and conversion tracking broken down by influential content. And the best part is that all of these tools easily integrate with your existing event-tracking setup in Google Tag Manager.
Robust Content Rules
Control the dynamic display of your content with comprehensive rule logic, utilizing any combination of the following conditions: First Time Visitor, Return Visitor, Time Since Last Visit, Page Visited (any session), Cookie Value, Date, Day of Week, Location, Referrer URL, Page Visit (this session), Session Length, User Agent, Page URL, and URL Parameters.
Features on the Roadmap
Imagine a website that understands your users and serves them the most meaningful content without requiring any manual creation of rules or assigning particular content to visitor types. Websites will learn about user preferences and persuasive content across the Swaptify network, without ever compromising end-user or business privacy. Don’t hold out for this feature because the data you collect now will be a major competitive advantage when our machine learning models are available.
Meet Generic Jeff
We all know Generic Jeff. He's cheerful, aspires to middle management, never rocks the boat, talks the most in meetings, but never says anything particularly interesting or useful.
Generic Jeff loves to generate marketing copy with ChatGPT and tells his boss that it's an "optimized" corporate tone.
01
When Generic Jeff digs deep to write his own copy, he strings together the most unimaginative, wilted words you've ever read.
02
Generic Jeff doesn't just love stock photos, he aspires to be one and dreams of the day when his bland visage will grace a thousand boardrooms.
03
Don't Be Generic Jeff
Swaptify is your antidote to irrelevance.
Platform Independent
Swaptify can be used on any website that allows you to install a server-side integration kit.
Fast Content Optimization
A/B tests take FOREVER. Speed up the process by using a statistical model instead of an experimental model.
Cache Busting
Say goodbye to the annoying flicker of other personalization tools. Swaptify’s hosted content busts through any cache.
Cost Controls
Set your monthly swap limit to make your costs predictable.
Scales with Success
As you see improvements to conversion rates, refine your strategy, and scale your plan to allow more swaps.
Dependable & Portable
Other personalization tools die with every redesign. Swaptify follows you as your grow.
